Mixtapes are the backbone of the urban music industry since the early days. Mixtapes are "the entry level of Hip-Hop," as 50 Cent once said and those words have never been more true. And every Hip-Hop artist, producer and label exec knows it. Artists as big as P. Diddy use mixtapes as radio for the streets, and new rappers will do anything they can to get on them if they want to make a name for themselves. Mixtapes are one of the most important tools available to gain momentum and to catch the attention for an artist on the rise when promoted correctly. Therefore Yo! Promotions offers its "Mixtape Hype" promotion package that any artist serious about his music career should take advantage of.