Description

In digital marketing, a splash page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an e-mail, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. An animated and interactive splash page can be used to present your single, mixtape, album, video, event or product to labels, press, radio, television, deejays, sponsors, investors, promoters, venues and consumers. Unlike web pages, which typically have many goals and encourage exploration, splash pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that makes splash pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.